Mini Diploma in Digital Marketing

• Start Date: April 22^nd, 2022
• End Date: July 1^st, 2022
• Duration: 10 weeks
• SessionSchedule: Monday and Friday
• session time: 12:00 pm (EST - Toronto time)
• SessionDuration: 1 hour 30 minutes
• Mode: This diploma certificate program is fully online. All students will be working remotely.
• Structure: The nature of this blended program will help you apply the theories you learn to practical business situations. You will be working on real projects for approximately 2 hours on Tuesday, Wednesday, and/or Thursday. The projects may be individual or team projects that can be done at your convenience.
• Assessment Method: This program has a pass-fail grading system. The assessment is done by your professor/director at the end of the program.

The modules of this program are:

1. Introduction to digital marketing and branding

An introductory module to give you a grasp and outline on what digital marketing is.  In this module, you will learn an outline of course details while getting the chance to discover the practical qualities of digital marketing and branding in a growing marketplace.

2. Social media platforms & mobile marketing

In an era where businesses are hugely governed by social media, mobile marketing and social media advertising have become hugely important.  In this module, we take a hands-on approach to addressing the benefits of social media and mobile technologies as effective tools in the marketplace.

3. Search engine optimization (SEO)

Search engines are responsible for the majority of organic traffic, and in this module, we take a look at how businesses utilize SEO techniques to increase traffic to real website campaigns.  Learning how websites are ranked by major search engines is important when it comes to SEO, and a hands-on approach is key to effectively learning this.

4. Pay per click (PPC) marketing

In this module, we explore a very specific form of marketing called PPC advertising.  A detailed and practical walk-through on the pay per click marketing strategy, the way it's best utilized and the results which follow.

5. Analytics

This is a detailed module which covers the analysis of traffic reports and conversion rates using real companies in the current marketplace.  We feel this gives students the best chance of gaining a real feel for how this is applied and used, and using this method helps the students to develop their analytical skills more rapidly.

6. Campaign management

This module covers the finer details of how a campaign is managed.  The objective of this module is to provide the students with hands-on experience of current marketplace campaigns in addition to the academic curricula that is being covered which ultimately lets the student fully understand what's involved in the process of campaigns management from start to finish.

7. Email marketing

This module allows the student to learn about the benefits of email marketing, while also taking part in real marketing campaigns.  Learning and applying the knowledge you learned while working is an important part of every module, and this is reflected throughout most modules of this program.

8. Content marketing

A huge part of marketing relies on content.  In this module, the student learns the importance of content in today's marketplace. Students will be given the chance to practice in a real business environment, and effectively learning about how various businesses use content marketing successfully.

9. Big Data Marketing

This module focuses on big data marketing allowing the students to learn more on how companies use mass information that is stored solely for marketing purposes. Students will get the chance to learn while observing and working with big data marketing campaigns being run by successful businesses in the current marketplace.

10. Marketing Automation

In this module, students will work with businesses that utilize market automation, a method by which marketing methods are used across multiple platforms. Seeing this in a real work environment, allows the students to get a better understanding of how this works based on our experience with previous students.

• • 1. A successful development of digital advertising campaigns such as social media, brochures, reports, newsletters, and more
    2. Effective use of many important marketing tools
    3. Improvement of writing and content creation for promotional purposes
    4. Ability to build, optimize and analyze PPC campaigns using different tools
    5. Enhance/Improve your profile by adding Canadian work experience
    6. Guaranteed internship placement at a Canadian company with a certificate
    7. Priority to be selected for full-time, part-time or contractor position at SchemaZone or any of its affiliates/subsidiaries.
    8. Official invitation letter to visit our office in Toronto which would help abroad students obtain a visit visa to Canada
    9. Accredited mini diploma from Reach Academy (Canadian Academy based in Toronto)
    10. Internship certificate from the Canadian company which you will be interning
    11. Obtaining a reference/recommendation letter from your direct manager
    12. Gaining practical experience from working on real business tasks/projects throughout the program
    13. Lectures/presentations delivered by experienced industry leading professionals
    14. Close supervision and orientation from your mentor
    15. Having your work criticized, reviewed and corrected
    16. An average of two working hours on Tuesday, Wednesday and Thursday in addition to the class session on Monday and Friday.
    17. Fully remote program with access to online tools and platforms
    18. Unlocking your potentials and getting prepared to be hired right away
    19. Credits equivalent to approximately 2 credit hours of a university course (American System)
    20. Elite education in addition to professional business training, guidance, and experience
    21. Professional projects experience to put on your CV
    22. Possibility to get access to additional HR programs and benefits
    23. Free and discounted services provided by our partners for immigration, study, and visitor applications to Canada
    24. Free and discounted services are provided by our partners for job placement assistance.
    25. Free and discounts on many other products and services provided by Reach academy

Have you ever wanted to learn a new skill, master a trade, or gain a leg-up in a particular industry If so, then Reach Academy might be for you. Designed specifically to enhance your own marketability and viability in your field of work, we partner with a number of individual companies so that you receive real-world experience in your particular field while supplementing those experiences with theoretical studies. Reach Academy offers internships, training programs, and individual academic courses for anyone, regardless of whether you’re an undergraduate or a seasoned professional. We offer courses ranging from advanced content writing, web development, and graphic design, all the way to human recourse training, marketing, and business administration.

This mini diploma program is fully online, and participants will attend remotely from any place. Yet, for future events, you can choose to attend remotely (online, from your place) or on-site at our office in Markham, Ontario, Canada (see below pictures). If you decide to travel to Canada from abroad to attend a program, our team will guide you through the whole process including documents for your visa application (if required), accommodation, arrival, departure, etc.

Our academy holds students from all over the world. We have welcomed recently over 850 students originating from 50 different countries. The vast cultures and backgrounds provide a varied and international environment.  Students who join our academy attest that the friendships formed during their studies have been ones which they will keep for life.  A multicultural environment means the opportunity to learn about other lifestyles and cultures, while simultaneously gaining a lifelong qualification. Making international connections at an early stage can be imperative for students who wish to progress in studying internationally in the future. This not only makes for an interesting time studying but also opens countless doors down the line in the future.

Our students come from more than 50 different countries around the world and the number is still growing every day.

This program includes internship in which you will be applying the theories and concepts that you will learn directly to real business projects in a Canadian company. Practical experience could include tasks under the following positions:

• Digital Marketing Specialist
• Social Media Coordinator
• Content Creator/Writer

* Students will be offered paid or unpaid entry-level or training positions based on their field of studies.

Job Positions

Graduates of this program may consider career opportunities like:

• Digital marketing specialist
• Social media coordinator
• Content creator/writer
• Communications officer

The real advantage of holding a valid diploma in digital marketing focuses on finding new career opportunities both nationally and internationally. In today's modern world it is important to find a degree that opens up opportunities overseas anywhere and not just in the local market. A diploma in digital marketing can be the perfect solution for those who do not wish to limit their careers to one country. Digital marketing is something that is now utilized globally. With a diploma in this field, the world is your oyster. Opening up your choices to international markets enables you to choose from a much wider range of career paths than what you may have initially considered. Choosing a diploma that is more likely to land you a job is after-all the objective of attaining this diploma in the first place.

Job Placement Assistance

Upon finishing your diploma, the academy or one of its partners will provide you with professional job placement assistance including resume check, interview techniques & preparations, job search methods and much more.

Average Salary Expectation

According to (Indeed, 2020), the average salary for a digital marketer is $50,000 annually.

Scholarship and Funding

Scholarship and funding programs may cover up to 25% of the program tuition. They are given based on our assessment of your application and are valid until one month before the program starts.

Conditions

1. You should attend at least 90% of the whole program in order to be eligible for receiving the two certificates.
2. Absence without valid excuse should count for no more than 10% of the whole program

Admissions Requirements

1. Have a School Diploma or equivalent (or) be at least 18 years of age
2. Average English language proficiency
3. Average computer literacy

How to apply?

To apply, please fill the following online form and submit the required documents: https://reach-academy.net/application/. The required documents are listed below.

1. Registration Form - filled and signed
2. Digital photo of yourself
3. Updated CV
4. Copy of any government-issued identification (ID)

You may also submit the required documents by email to info@reach-academy.net Kindly mention the name of the program in the subject line.

Once we receive your application, we will review it and advise you with the next steps.

When you are ready to apply, click on the “apply” button, fill the form, attach the relevant documents and send it back to us. Once we receive your application, we will review it and advise you with the next steps. Use the “inquire” button to submit any inquiries that you may have, or alternatively, you can contact us at education@reach-academy.net. Kindly mention the name of the program in the subject line.

1. This mini diploma program fee is $999 USD
2. After successfully completing the program, you will receive all your certificates electronically free of charge.
3. A $100 (plus shipping) additional fee will apply for ordering a hard copy of your diploma certificate, internship certificate, and reference letter. Those hard copies will be issued in Toronto and shipped to your address. Shipping fees will range from $10 USD to $60 USD based on the shipping address.
4. Accepted payment methods:

• Online payment through our website: https://reach-academy.net/product/specific-payment/

Wire Transfer via Bank, Western Union, Money mart, or any other legitimate financial institution

• Have a School Diploma or equivalent (or) be at least 18 years of age.
• Average English language proficiency
• Average computer literacy